Internet Exchanges are the backbone of a faster and more efficient internet. They reduce the distance your data needs to travel, resulting in lower network latency, jitter and packet loss. They also increase routing efficiency. In the case of NWAX, local traffic can stay in Oregon. Rather than traversing extra miles to other regional hubs, packets take a shortcut directly to their destination.

IXPs often have multiple redundant connections to participant networks. This redundancy ensures that if one network connection experiences issues, traffic can be automatically rerouted through alternative paths, enhancing network reliability and fault tolerance. Reducing the number of router hops from source to destination also increases reliability.

IXs facilitate the establishment of peering relationships between network operators. Peering allows networks to exchange traffic outside of paid transit agreements, reducing operating costs and enhancing network autonomy. These cost savings can lead to more affordable internet services for consumers.

Connecting to a route server at an Internet Exchange Point (IXP) can significantly improve the efficiency of the peering process for network operators. A route server is essentially a facilitator that simplifies the establishment of BGP (Border Gateway Protocol) peering sessions between multiple participants at the IXP. Using the route servers allows network operators to set up a single peering session with the route server instead of numerous individual sessions.

Network operators can implement sophisticated traffic engineering and routing policies at the IXP. This allows them to control the path that internet traffic takes, optimizing network performance and ensuring efficient use of resources.

Internet Exchanges foster healthy competition among ISPs, ultimately benefiting consumers with better services and pricing options. Smaller ISPs can compete on a more level playing field, as they have the opportunity to directly peer with larger players, which can lead to improved services.

Content providers gain greater control over the routing and delivery of their content when connected to an IXP. They can make routing decisions, prioritize traffic, and optimize content delivery strategies according to their specific requirements and business goals.

IXPs provide a scalable platform for content providers to accommodate growing traffic demands. As user bases expand and content consumption increases, content providers can easily upgrade their connections at the IXP to handle higher traffic volumes. This scalability ensures that content remains accessible even during traffic spikes and surges in demand.

Non-profit internet exchanges like NWAX build a sense of network community in their local regions. They host networking events, facilitate direct conversations among members and encourage mentorship.